Responsibilities:
- Helping to create, manage and implement a comprehensive Communications Strategy for stakeholder community.
- Manage all communication platforms, including digital, virtual, and physical requirements on global basis.
- Developing and utilizing the spectrum of social media content as part of our comprehensive roadmap support strategy.
- Develop Communication plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media activity, feedback, user sentiments, etc – that is all captured in a comprehensive metrics reporting package (in real time).
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Develop Communication plans that are consistent with the company’s brand identity.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the organization’s social media presence and performance.
- Proofing and publishing all organizations media content including blogs, magazine articles, publications, and related communications content.
- Preparing periodic reports on social media marketing efforts.
- Working closely with Event Marketing and SCIP marketing efforts to align communications directly to the Marketing efforts.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
Requirements:
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- Three or more years of social media experience including planning and managing content in corporate or agency setting.
- Familiarity and expert usage of a wide spectrum of social media channels and workstreams.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software.
- Working knowledge of HTML and CSS a plus.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Ability to work in a fast-paced, high-pressure environment.